Not every day you get to see an outside publication tell the story of what happens behind the scenes. This one did. Review of Optometric Business just featured one of our clients in an article, sharing how they rebuilt momentum through a season of transition and started showing up more consistently in their market. It’s an honest look at a challenge we see all the time in optometry. Marketing is important, but it is also the first thing to get pushed aside when things get busy. Their story is...

Google Reviews are more than just star ratings to ECPs—they’re a powerful tool for attracting new patients, building trust, and improving search rankings. With over 90% of people reading online reviews before choosing a healthcare provider, your practice’s reputation online matters more than ever.

Trunk shows are a popular event in the eye care industry that allow eyewear brands and practices to showcase their latest products and...