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In today’s competitive eye care landscape, practices aren’t just focused on delivering top-notch clinical care—they’re also looking for creative ways to stand out online. One simple, low-cost tactic that's proving highly effective is the use of social engagement cards to boost visibility and generate organic referrals through patient participation.

If you're in the eye care industry—whether you run a private practice, manage a retail optical brand, or work in vision care education—Substack might be a great new tool for you to deepen engagement and build long-term loyalty.