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Trunk shows are a popular event in the eye care industry that allow eyewear brands and practices to showcase their latest products and offerings to potential patients.

These events can be a huge success when executed properly, and have been known to generate significant revenue and increase brand recognition for practices. In this article, we'll explore some of the reasons why trunk shows have been so successful in the eye care industry.

First and foremost, trunk shows provide an opportunity for practices to showcase their unique offerings to potential patients in a fun and engaging way. Patients have the chance to try on a wide variety of frames and get a feel for what sets each brand apart. This can be a huge selling point for practices that carry lesser-known brands or specialize in niche products, as it allows them to introduce their offerings to a larger audience in a more hands-on way.

In addition to providing an opportunity to showcase products, trunk shows also create a sense of excitement and exclusivity that can be difficult to replicate through other marketing efforts. By inviting patients to attend an exclusive event and providing them with a first look at new products, practices can generate a sense of urgency and excitement that can lead to increased sales.

Trunk shows provide an opportunity for practices to build relationships with customers and establish themselves as a trusted authority in the industry. By providing patients with personalized recommendations and offering a high level of customer service, practices can create a loyal customer base that will return time and time again.

If you're looking to increase brand recognition and generate revenue for your practice, hosting a trunk show could be a valuable addition to your marketing strategy. DONE4YOU Marketing is considered trunk show headquarters. From trunk shows, grand openings or re-openings we get everyone excited!

October is a month filled with various observances, and one important observance that often goes unnoticed is Computer Learning Month. As eye care professionals, you are well aware of the impact that extensive screen time can have on our patients' eyes, leading to Computer Vision Syndrome. This condition is becoming increasingly common due to the digitalization of our lives. It is crucial that as eye doctors, you educate our patients about this condition and offer them solutions to mitigate its effects.

Strategies to Prevent Computer Vision Syndrome

Advocate the 20-20-20 rule: Encourage your patients to take a 20-second break every 20 minutes and focus on something 20 feet away. This simple exercise can significantly reduce eyestrain.

Adjust screen settings: Advise your patients to adjust their screen brightness and contrast to comfortable levels. A screen that is too bright or too dim can exacerbate eyestrain.

Promote frequent blinking: Blinking moistens the eyes, preventing dryness and irritation. Remind your patients to make a conscious effort to blink more frequently when using digital devices.

Optimize screen position: The computer screen should be 15 to 20 degrees below eye level (about 4 or 5 inches) as measured from the center of the screen and 20 to 28 inches from the eyes. Inform your patients about the optimal screen position to minimize strain.

Recommend computer glasses: Computer glasses are specially designed to reduce eyestrain associated with computer use. They reduce glare, increase contrast, and optimize vision for the computer screen's distance.

Special Promotion: Discount on Computer Glasses

In recognition of Computer Learning Month, consider offering a special discount on computer glasses. This promotion will incentivize your patients to invest in their eye health and, at the same time, boost your practice's optical sales.

A New Era in Dry Eye and Aesthetic Services

Powered in Partnership - At the core of 'Linked" are two dynamic companies: Eyebridge Consulting & DONE4YOU® Marketing.

Together they form the foundation of this innovative program. EyeBridge Consulting, a leader in practice optimization for dry eye and aesthetics care collaborates seamlessly with DONE4YOU® Marketing, a dedicated marketing agency specializing in eye care practice growth & revenue based results.

A marketing agency tailored for busy eye care professionals. We provide your practice with a dedicated expert to manage and execute all of your customized marketing initiatives, with a focus on growth & revenue-based results.

​A boutique consulting firm, founded by Dr. Ann M. Hoscheit who brings the perspective of practice owner, dry eye specialist, aesthetics strategist and implementation coach to every project, ensuring that optimal patient care is linked to financial success.

Our approach is customized to help your practice stand out in a competitive marketplace, grow your business, and introduce innovative ways to maximize your practice's potential.

Unlock the potential of your patient base without overextending yourself. With the support of the experts at Linked, you can expand your practice by diversifying with their services. The Linked team is here to implement and optimize for you, paving the way for growth and enhancement.

Make your Mark with a Specialty Service

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