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The Take 5 Marketing Corner
Welcome to the Take 5 Marketing Corner, your go-to resource for effective marketing strategies tailored specifically for your eye care practice.
We understand the unique challenges and opportunities that come with eye care marketing. Our blog is dedicated to providing insightful tips, expert advice, and innovative techniques to help your practice thrive in today's competitive landscape.


We’re Officially a Google Partner – Here’s Why That Matters for You
We’re excited to share some big news: We’re now a certified Google Partner! This badge isn’t just a logo, it’s a stamp of approval from...

Jackie McDonough
Jun 241 min read


Engage, Tag, Grow: A Simple Way to Boost Visibility and Referrals
In today’s competitive eye care landscape, practices aren’t just focused on delivering top-notch clinical care—they’re also looking for creative ways to stand out online. One simple, low-cost tactic that's proving highly effective is the use of social engagement cards to boost visibility and generate organic referrals through patient participation.

Jackie McDonough
May 82 min read


👾 The AI Action Figure Trend Is Blowing Up—Here’s How Eye Care Pros Can Join the Fun
The internet has found its latest obsession: AI-generated action figures. It started as a playful trend on social media, but it’s quickly grown into a full-blown movement of digital self-expression. People are turning themselves into collectible-style action figures, complete with packaging, accessories, and even themed taglines. Think of it as a mashup of retro toy nostalgia, futuristic tech, and a splash of personal branding—all powered by AI.

Mackenzie Harris
Apr 212 min read


📬 What is Substack—and How Can Eye Care Professionals Use It to Grow Their Brand?
If you're in the eye care industry—whether you run a private practice, manage a retail optical brand, or work in vision care education—Substack might be a great new tool for you to deepen engagement and build long-term loyalty.

Jackie McDonough
Apr 52 min read


🚨 Important Update: Facebook Will Delete Old Live Videos After June 24 — Here’s What You Need to Know
If you’ve been using Facebook Live to connect with your audience, now is the time to take action. Facebook recently announced a major...

Mackenzie Harris
Mar 182 min read


The Power of Google Reviews: How to Get More (and Better) Patient Feedback
Google Reviews are more than just star ratings to ECPs—they’re a powerful tool for attracting new patients, building trust, and improving search rankings. With over 90% of people reading online reviews before choosing a healthcare provider, your practice’s reputation online matters more than ever.

Daryn Brown
Mar 82 min read


How one practice enhanced its patient engagement & profitability
DONE4YOU Marketing and our incredible clients were recently spotlighted in Review of Optometric Business. We love to see our how our work...

Mackenzie Harris
Feb 211 min read


👁️ Instagram’s Image Size Update: What Eye Care Professionals Need to Know
If you've noticed your Instagram feed looking a little different lately, you're not imagining things. Earlier this year, Instagram rolled out a major change to how images are displayed—and it’s something every eye care practice, optical shop, or vision brand should be paying attention to.

Jackie McDonough
Feb 42 min read


Dry Eye on a Dime
Considering Adding a Dry Eye Service Line to Your Practice? What’s holding you back? The investment? As of today, that’s no longer an...

Ann M. Hoscheit, OD, FAAO, FAARM, CHC
Nov 14, 20243 min read
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