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The Take 5 Marketing Corner
Welcome to the Take 5 Marketing Corner, your go-to resource for effective marketing strategies tailored specifically for your eye care practice.
We understand the unique challenges and opportunities that come with eye care marketing. Our blog is dedicated to providing insightful tips, expert advice, and innovative techniques to help your practice thrive in today's competitive landscape.


Our Client’s Success Story Is Live in ROB, Read the Feature
Not every day you get to see an outside publication tell the story of what happens behind the scenes. This one did. Review of Optometric Business just featured one of our clients in an article, sharing how they rebuilt momentum through a season of transition and started showing up more consistently in their market. It’s an honest look at a challenge we see all the time in optometry. Marketing is important, but it is also the first thing to get pushed aside when things get bus

Daryn Brown
Dec 9, 20251 min read


10 Years of Growing Eye Care Practices Together
This fall marks a special milestone for DONE4YOU Marketing, 10 years of partnering with eye care professionals to help their practices grow. Over the past decade, we’ve had the privilege of working alongside hundreds of optometrists, opticians, and ophthalmology teams across the country. From the beginning, our mission has been simple: when you pair great patient care with the right marketing support, growth follows. A Decade of Transformation In ten years, we’ve watched prac

Mackenzie Harris
Oct 20, 20252 min read


We’re Officially a Google Partner – Here’s Why That Matters for You
We’re excited to share some big news: We’re now a certified Google Partner! This badge isn’t just a logo, it’s a stamp of approval from...

Jackie McDonough
Jun 23, 20251 min read


Engage, Tag, Grow: A Simple Way to Boost Visibility and Referrals
In today’s competitive eye care landscape, practices aren’t just focused on delivering top-notch clinical care—they’re also looking for creative ways to stand out online. One simple, low-cost tactic that's proving highly effective is the use of social engagement cards to boost visibility and generate organic referrals through patient participation.

Jackie McDonough
May 8, 20252 min read


👾 The AI Action Figure Trend Is Blowing Up—Here’s How Eye Care Pros Can Join the Fun
The internet has found its latest obsession: AI-generated action figures. It started as a playful trend on social media, but it’s quickly grown into a full-blown movement of digital self-expression. People are turning themselves into collectible-style action figures, complete with packaging, accessories, and even themed taglines. Think of it as a mashup of retro toy nostalgia, futuristic tech, and a splash of personal branding—all powered by AI.

Mackenzie Harris
Apr 21, 20252 min read


📬 What is Substack—and How Can Eye Care Professionals Use It to Grow Their Brand?
If you're in the eye care industry—whether you run a private practice, manage a retail optical brand, or work in vision care education—Substack might be a great new tool for you to deepen engagement and build long-term loyalty.

Jackie McDonough
Apr 4, 20252 min read


🚨 Important Update: Facebook Will Delete Old Live Videos After June 24 — Here’s What You Need to Know
If you’ve been using Facebook Live to connect with your audience, now is the time to take action. Facebook recently announced a major...

Mackenzie Harris
Mar 17, 20252 min read


The Power of Google Reviews: How to Get More (and Better) Patient Feedback
Google Reviews are more than just star ratings to ECPs—they’re a powerful tool for attracting new patients, building trust, and improving search rankings. With over 90% of people reading online reviews before choosing a healthcare provider, your practice’s reputation online matters more than ever.

Daryn Brown
Mar 8, 20252 min read


How one practice enhanced its patient engagement & profitability
DONE4YOU Marketing and our incredible clients were recently spotlighted in Review of Optometric Business. We love to see our how our work...

Mackenzie Harris
Feb 21, 20251 min read
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