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🚨 Important Update: Facebook Will Delete Old Live Videos After June 24 — Here’s What You Need to Know

If you’ve been using Facebook Live to connect with your audience, now is the time to take action.


Facebook recently announced a major change to its video storage policy: starting February 19, 2025, all Facebook Live videos will only be saved for 30 days by default. After that, they’ll be automatically deleted from your Page, profile, and Facebook's servers.


But here's the part that requires urgent attention:👉 Any Facebook Live videos published before February 19 will be permanently deleted after June 24, 2025 — unless you download them before that date.



What’s Changing?

  • New Policy (Effective Feb 19, 2025): Facebook Live videos will only be stored for 30 days by default.

  • After 30 Days: Your live video will be automatically removed from your Page or profile and deleted from Facebook’s servers.

  • What You Can Do:

    • View, delete, or download any live video within the 30-day window.

    • For older content (before Feb 19), you have until June 24, 2025 to download and save it elsewhere.



Why This Matters

Many creators, brands, and businesses use Facebook Live to share everything from product demos and Q&As to virtual events and behind-the-scenes content. If you’ve built a content library of live videos on your Facebook Page or profile, this change could result in the loss of valuable content unless you act soon.

Whether for repurposing, archives, or nostalgia, this is your window to safeguard that content.



What You Should Do Now

  1. Go to your Facebook settings.Here’s the link to Facebook’s help page for step-by-step instructions.

  2. Review your Live video library.Identify any videos you want to keep, especially those published before February 19.

  3. Download the videos before June 24, 2025.


Pro Tip: Repurpose Before You Reupload

While you’re downloading, consider how you might repurpose that content—clip highlights, turn Q&A sessions into blog posts, or create social media snippets for other platforms.


If you’re someone who relies on Facebook Live for community engagement, don’t wait—this deadline is a big one.




Need help navigating your content strategy post-Facebook Live changes? Let’s chat!



The Power of Google Reviews: How to Get More (and Better) Patient Feedback

Google Reviews are more than just star ratings to ECPs—they’re a powerful tool for attracting new patients, building trust, and improving search rankings. With over 90% of people reading online reviews before choosing a healthcare provider, your practice’s reputation online matters more than ever.

Why Google Reviews Matter for Your Practice

  • Boosts Your Online Visibility – More positive reviews can help your practice rank higher in local search results, making it easier for potential patients to find you.

  • Builds Credibility & Trust – Patients trust peer recommendations. A strong collection of authentic, positive reviews reassures new patients about the quality of your care.

  • Encourages Patient Engagement – Responding to reviews (both positive and negative) shows that your practice values patient feedback and is committed to improving services.


How to Get More Google Reviews

  1. Ask at the Right Time – The best time to ask is right after a successful appointment when the patient is happy with their experience.

  2. Make It Easy – Provide a direct link to your Google Review page via email, text message, or QR codes in your office. (Ask Your DONE4YOU Marketing Manager to send you examples today!)

  3. Train Your Team – Ensure staff members encourage satisfied patients to leave a review before they leave the practice.

  4. Use Automated Follow-Ups – Set up automated emails or text reminders with a polite request for feedback in your practice management software.

  5. Incentivize Without Violating Policies – Offer a general incentive like a monthly drawing for all patients who leave feedback (without rewarding specific reviews).

How to Handle Negative Reviews

  • Stay Professional & Courteous – Acknowledge the patient’s concerns and express a willingness to resolve the issue.

  • Take the Conversation Offline – Offer to discuss the matter privately via phone or email to avoid public back-and-forth disputes.

  • Learn & Improve – Use constructive feedback to identify areas where your practice can enhance patient experiences.

Final Thoughts

Google Reviews are one of the most effective (and free!) marketing tools available to your eye care practice. By actively encouraging satisfied patients to share their experiences, responding to feedback professionally, and continually improving patient care, your practice can attract more patients and stand out in a competitive market.


Need help optimizing your online presence and implementing these strategies in your own practice? Let’s chat about strategies tailored for your practice!




How one practice enhanced its patient engagement & profitability

DONE4YOU Marketing and our incredible clients were recently spotlighted in Review of Optometric Business. We love to see our how our work helping eye care professionals impacts their goals and success!



The article dives into how we implemented marketing strategies, modernized their website, and revitalized optical and dry eye trunk shows - seeing a 7% overall revenue growth and an 11% increase in optical revenue after the first year with us! Check out the full feature here: https://reviewob.com/our-most-important-marketing-resource/?utm_source=WhatCountsEmail&utm_medium=ROB_Review%20of%20Optometric%20Business%202025&utm_campaign=ROB_250204_SPCH_ADO

A huge thank you to our amazing clients and partners—you make all of this possible. If you’re ready to level up your practice, let’s chat!


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