Introducing LINKED

A New Era in Dry Eye and Aesthetic Services

Powered in Partnership - At the core of 'Linked" are two dynamic companies: Eyebridge Consulting & DONE4YOU® Marketing.

Together they form the foundation of this innovative program. EyeBridge Consulting, a leader in practice optimization for dry eye and aesthetics care collaborates seamlessly with DONE4YOU® Marketing, a dedicated marketing agency specializing in eye care practice growth & revenue based results.

​DONE4YOU® Marketing	Eyebridge Consulting
A marketing agency tailored for busy eye care professionals. We provide your practice with a dedicated expert to manage and execute all of your customized marketing initiatives, with a focus on growth & revenue-based results.	​A boutique consulting firm, founded by Dr. Ann M. Hoscheit who brings the perspective of practice owner, dry eye specialist, aesthetics strategist and implementation coach to every project, ensuring that optimal patient care is linked to financial success.
Our approach is customized to help your practice stand out in a competitive marketplace, grow your business, and introduce innovative ways to maximize your practice's potential.

Unlock the potential of your patient base without overextending yourself. With the support of the experts at Linked, you can expand your practice by diversifying with their services. The Linked team is here to implement and optimize for you, paving the way for growth and enhancement.

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National Book Month: Ensuring Clearer Vision for Comfortable Reading

October is National Book Month, a time to celebrate the joy of reading and the importance of books in our lives. As eye care professionals, you know that clear vision is crucial for enjoying books and other reading materials. This month provides a perfect opportunity to highlight the importance of good vision for reading and to promote the use of reading glasses for those who need them.

The Importance of Good Vision for Reading

Good vision is essential for reading comfortably and efficiently. Reading requires the eyes to focus on small letters, move smoothly across a line of text, and quickly adjust from near to far vision. Any issues with these visual skills can lead to difficulties in reading, such as skipping lines, losing place, or experiencing eye strain or fatigue.

Reading Glasses: A Simple Solution

Reading glasses are a simple and effective solution for presbyopia, a common age-related vision change that makes it difficult to focus on close-up objects. Presbyopia affects most people over the age of 40 and can make reading a challenge. Reading glasses can help by providing the additional focusing power needed to see close-up objects clearly.

Promoting Reading Glasses during National Book Month

National Book Month is a great time to promote the benefits of reading glasses. Here are some ideas for running a successful campaign:

• Offer a Discount: Provide a special discount on reading glasses for the month of October. This will encourage patients to take action and purchase a pair of reading glasses if they have been putting it off.

• Educate Your Patients: Use your social media platforms, website, and email marketing to share information about the importance of good vision for reading and the benefits of reading glasses.

• Partner with Local Businesses: Collaborate with local bookstores or libraries to cross-promote each other’s services. For example, you could offer a discount on reading glasses for customers who purchase a book from the bookstore or have a library card.

• Host a Book Drive: Organize a book drive in your office and encourage patients to donate new or gently used books. Offer a discount on reading glasses for those who donate.

National Book Month provides a perfect opportunity to highlight the importance of good vision for reading and to promote the use of reading glasses for those who need them. By running a successful campaign, you can help your patients enjoy reading comfortably while also boosting your practice’s sales of reading glasses. Happy National Book Month!

Get Ready for World Sight Day: October 12, 2023

World Sight Day, observed on October 12th this year, is an annual day of awareness to focus global attention on blindness, visual impairment, and rehabilitation of the visually impaired. Let’s start preparing for World Sight Day now by planning campaigns, events, and promotions that raise awareness about blindness and vision impairment.

Understand the Importance of World Sight Day

World Sight Day is an initiative by the World Health Organization (WHO) and the International Agency for the Prevention of Blindness (IAPB). The day is observed on the second Thursday of October every year. It is an important day for eye health professionals to raise public awareness of blindness and vision impairment as major international public health issues, influence governments and health ministers to participate in and designate funds for national blindness prevention programs, and educate target audiences about blindness prevention.

Plan Awareness Campaigns

Start planning your awareness campaigns now. Utilize your practice’s social media pages, website, and email newsletters to share facts about blindness and vision impairment, preventative measures, and the importance of regular eye exams. You can also create informative brochures and posters to display in your practice.

Host a Special Event or Promotion

Consider hosting a special event or promotion in honor of World Sight Day. This could be an open house, free vision screening, or a discount on eyeglasses or contact lenses. Promote the event on your social media pages, website, and local newspapers.

Donate to a Related Charity

Another great way to observe World Sight Day is by donating a portion of the proceeds from your special event or promotion to a related charity. Organizations such as the IAPB, Orbis International, and the Fred Hollows Foundation are doing great work to prevent blindness and vision impairment worldwide.

Engage with Local Media

Reach out to local newspapers, radio stations, and TV stations to see if they would be interested in covering your World Sight Day event or promotion. This can help to increase the reach of your awareness campaign and attract more participants to your event.

World Sight Day is an important day for eye health professionals worldwide. Start preparing now by planning awareness campaigns, hosting special events or promotions, donating to related charities, and engaging with local media. Together, we can make a difference in the fight against blindness and vision impairment.