Updated: Sep 29
World Sight Day, observed on October 12th this year, is an annual day of awareness to focus global attention on blindness, visual impairment, and rehabilitation of the visually impaired. Let’s start preparing for World Sight Day now by planning campaigns, events, and promotions that raise awareness about blindness and vision impairment.
Understand the Importance of World Sight Day
World Sight Day is an initiative by the World Health Organization (WHO) and the International Agency for the Prevention of Blindness (IAPB). The day is observed on the second Thursday of October every year. It is an important day for eye health professionals to raise public awareness of blindness and vision impairment as major international public health issues, influence governments and health ministers to participate in and designate funds for national blindness prevention programs, and educate target audiences about blindness prevention.
Plan Awareness Campaigns
Start planning your awareness campaigns now. Utilize your practice’s social media pages, website, and email newsletters to share facts about blindness and vision impairment, preventative measures, and the importance of regular eye exams. You can also create informative brochures and posters to display in your practice.
Host a Special Event or Promotion
Consider hosting a special event or promotion in honor of World Sight Day. This could be an open house, free vision screening, or a discount on eyeglasses or contact lenses. Promote the event on your social media pages, website, and local newspapers.
Donate to a Related Charity
Another great way to observe World Sight Day is by donating a portion of the proceeds from your special event or promotion to a related charity. Organizations such as the IAPB, Orbis International, and the Fred Hollows Foundation are doing great work to prevent blindness and vision impairment worldwide.
Engage with Local Media
Reach out to local newspapers, radio stations, and TV stations to see if they would be interested in covering your World Sight Day event or promotion. This can help to increase the reach of your awareness campaign and attract more participants to your event.
World Sight Day is an important day for eye health professionals worldwide. Start preparing now by planning awareness campaigns, hosting special events or promotions, donating to related charities, and engaging with local media. Together, we can make a difference in the fight against blindness and vision impairment.