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As an eye care professional, staying updated on the latest eyewear trends and offering a diverse selection of frames are crucial elements in attracting and retaining patients. Fall brings with it a new palette of colors, styles, and trends in eyewear, and it's the perfect opportunity to refresh your inventory and introduce your patients to the latest options. Additionally, hosting trunk shows can be a great way to showcase these new collections and drive traffic to your practice. This article will delve into the key fall fashion eyewear trends and provide tips for hosting successful trunk shows.




Fall Fashion Eyewear Trends

  • Earthy Tones: Shades of brown, amber, terracotta, and olive green are quintessential fall colors and are trending in eyewear this season. Consider incorporating frames in these hues into your inventory.

  • Retro Revival: Vintage-inspired frames, such as oversized frames, cat-eye shapes, and aviator styles, continue to be popular. These styles can add a touch of sophistication and nostalgia to any look.

  • Mixed Materials: Frames combining different materials, like metal and acetate, offer a unique aesthetic featuring interesting textures and color combinations.

  • Geometric Shapes: Bold, geometric shapes, such as hexagons, octagons, oversized rectangles, and squares, make a statement and are trending this fall.

  • Translucent Frames: Translucent frames in warm, autumnal colors offer a softer, more subtle look, making them a versatile option for many patients.

  • Metallic Accents: Gold or rose gold detailing on the temples or bridge adds a touch of elegance to any frame.


Trunk Show Strategies


A trunk show is an event where eyewear vendors showcase their latest collections directly at your practice. It's a fantastic opportunity for your patients to explore a wide variety of frames, and for you to promote your practice and generate sales.


  1. Plan Ahead: Schedule your trunk show at least a month in advance. This will give you ample time to promote the event and for your patients to adjust their schedules.

  2. Promote Your Event: Use multiple channels to promote your trunk show. Utilize your practice's social media accounts, email newsletter, and website. Additionally, consider sending out physical invitations or postcards to your existing patients.

  3. Partner with Vendors: Collaborate with eyewear vendors that align with your practice’s brand and values. This will ensure that the frames showcased during the event are of high quality and are a good fit for your patient base.

  4. Offer Special Promotions: Provide special discounts or promotions during the trunk show to incentivize purchases. For example, you could offer a discount on lenses with the purchase of a frame, or provide a gift with purchase.

  5. Create a Festive Atmosphere: Make your trunk show an event to remember by creating a festive atmosphere. Consider offering refreshments, playing music, and decorating your practice.

  6. Train Your Staff: Make sure your staff is well-trained and knowledgeable about the latest fall eyewear trends and the styles that will be showcased at the trunk show. Your staff should be able to provide recommendations and answer any questions your patients may have.

  7. Follow Up: After the event, make sure to follow up with your patients to thank them for attending and to ask for feedback. This is also a great opportunity to remind them of any special promotions or discounts that were offered at the event.


Fall is a great time to refresh your inventory with the latest eyewear trends and to engage with your patients through events like trunk shows. By staying updated on the latest trends and hosting events, you can create a memorable experience for your patients, drive traffic to your practice, and boost your sales.


Contact Lens Health Week is an important opportunity for eye care professionals to reinforce the importance of proper contact lens care and hygiene to their patients. However, it’s also an excellent time for eye doctors to evaluate and elevate their own practices. Here’s how you can take advantage of this week to better serve your patients and improve your practice.


Evaluate Your Patient Education

While it's important to educate patients on proper contact lens care, it’s also essential to ensure that the information is easily understood and remembered. Use this week to reevaluate the materials you provide to patients. Are they clear, concise, and easy to understand? Consider creating handouts, infographics, or even short videos that explain the essential aspects of contact lens care.


Update Your Recommendations

Contact lens technology is always evolving. New lens materials and care solutions may offer better comfort, safety, and convenience for your patients. Take some time during Contact Lens Health Week to review the latest products and consider whether it's time to update your recommendations.


Reassess Your Fitting Process

A well-fitted contact lens is crucial for comfort and eye health. Use this week to reassess your fitting process. Are there any steps that can be improved or streamlined? Are there new tools or technologies available that can help you provide a better fit for your patients?


Review Your Follow-Up Care

Proper follow-up care is essential for ensuring the long-term health and comfort of contact lens wearers. Consider whether your current follow-up schedule is adequate and whether there are any additional assessments or tests that could benefit your patients.


Promote Contact Lens Health Week in Your Practice

Use your social media platforms and your practice's website to promote Contact Lens Health Week. Share tips for proper contact lens care, facts about contact lens-related eye problems, and the services your practice offers to help contact lens wearers.


Contact Lens Health Week is not only an opportunity to educate your patients but also to elevate your own practice. By taking the time to reassess your patient education, recommendations, fitting process, and follow-up care, you can ensure that you are providing the best possible care for your contact lens patients.

The start of a new school year is an exciting time for children, but it can also bring challenges for their eyesight. This article provides a comprehensive guide for eye care professionals on how to help children and their parents get ready for the new academic year and ensure optimal eye health.



Encourage Regular Eye Exams

Regular eye exams are essential for detecting vision problems early and ensuring that children have the correct prescription for their glasses or contact lenses. Encourage parents to schedule an eye exam for their child before the school year starts, even if they haven't noticed any obvious signs of vision problems.


Educate Parents About Screen Time

With the increasing use of digital devices in schools, children are exposed to screens for prolonged periods. Educate parents about the risks of excessive screen time, such as digital eye strain, and provide tips on how to reduce it. Recommend the 20-20-20 rule: every 20 minutes, take a 20-second break and look at something 20 feet away.


Recommend Blue Light Glasses

Exposure to blue light from digital devices can contribute to digital eye strain and may disrupt sleep patterns. Recommend blue light glasses to parents as a preventive measure for their children.


Discuss the Importance of Outdoor Play

Encourage parents to ensure their children spend time outdoors every day. Exposure to natural sunlight is beneficial for eye health and can help reduce the risk of myopia (nearsightedness).


Provide Tips for Backpack Safety

Carrying a heavy backpack can lead to neck, shoulder, and back pain, which can, in turn, affect a child's posture and vision. Provide parents with tips on backpack safety, such as choosing a backpack with padded straps and a supportive back panel, and packing it properly to distribute the weight evenly.


Recommend Nutritious Foods

A balanced diet rich in nutrients like vitamin C, vitamin E, zinc, and omega-3 fatty acids can help maintain healthy eyes. Provide parents with a list of eye-healthy foods and encourage them to include them in their child's diet.


Address Vision-Related Learning Problems

Vision problems can affect a child's learning and academic performance. Educate parents about the signs of vision-related learning problems, such as frequent eye rubbing, squinting, or difficulty reading, and advise them to seek help if they notice any of these signs in their child.


Preparing children's eyes for the school year is a team effort that involves eye doctors, parents, and teachers. By encouraging regular eye exams, educating parents about screen time, recommending blue light glasses, promoting outdoor play, providing backpack safety tips, recommending nutritious foods, and addressing vision-related learning problems, we can help ensure our young patients have a successful and healthy school year.

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