The Power of Google Reviews: How to Get More (and Better) Patient Feedback
- Daryn Brown
- Mar 8
- 2 min read
Google Reviews are more than just star ratings to ECPs—they’re a powerful tool for attracting new patients, building trust, and improving search rankings. With over 90% of people reading online reviews before choosing a healthcare provider, your practice’s reputation online matters more than ever.
Why Google Reviews Matter for Your Practice
Boosts Your Online Visibility – More positive reviews can help your practice rank higher in local search results, making it easier for potential patients to find you.
Builds Credibility & Trust – Patients trust peer recommendations. A strong collection of authentic, positive reviews reassures new patients about the quality of your care.
Encourages Patient Engagement – Responding to reviews (both positive and negative) shows that your practice values patient feedback and is committed to improving services.
How to Get More Google Reviews
Ask at the Right Time – The best time to ask is right after a successful appointment when the patient is happy with their experience.
Make It Easy – Provide a direct link to your Google Review page via email, text message, or QR codes in your office. (Ask Your DONE4YOU Marketing Manager to send you examples today!)
Train Your Team – Ensure staff members encourage satisfied patients to leave a review before they leave the practice.
Use Automated Follow-Ups – Set up automated emails or text reminders with a polite request for feedback in your practice management software.
Incentivize Without Violating Policies – Offer a general incentive like a monthly drawing for all patients who leave feedback (without rewarding specific reviews).
How to Handle Negative Reviews
Stay Professional & Courteous – Acknowledge the patient’s concerns and express a willingness to resolve the issue.
Take the Conversation Offline – Offer to discuss the matter privately via phone or email to avoid public back-and-forth disputes.
Learn & Improve – Use constructive feedback to identify areas where your practice can enhance patient experiences.
Final Thoughts
Google Reviews are one of the most effective (and free!) marketing tools available to your eye care practice. By actively encouraging satisfied patients to share their experiences, responding to feedback professionally, and continually improving patient care, your practice can attract more patients and stand out in a competitive market.
Need help optimizing your online presence and implementing these strategies in your own practice? Let’s chat about strategies tailored for your practice!
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