👁️ Instagram’s Image Size Update: What Eye Care Professionals Need to Know

If you've noticed your Instagram feed looking a little different lately, you're not imagining things. Earlier this year, Instagram rolled out a major change to how images are displayed—and it’s something every eye care practice, optical shop, or vision brand should be paying attention to.

Why Did Instagram Change Its Image Size?

Instagram has officially moved away from its signature square grid in favor of taller, portrait-style content. According to Instagram’s head, Adam Mosseri, the shift reflects the way users now consume content—vertically and on mobile.

This change supports a cleaner, more immersive viewing experience for users and gives creators more screen real estate to tell their story.

What’s New with Image Sizes?

Here’s a quick breakdown of the new image dimensions:

• Feed Posts: 1080 x 1350 px (4:5 aspect ratio)

• Profile Grid Previews: Images now display at roughly 1012 x 1350 px (3:4 ratio)

• Reels & Stories: No change—still 1080 x 1920 px (9:16)

This means your tall portrait images will now display in fuller view, both in the feed and (to some degree) on your profile grid.

What This Means for Eye Care Brands

📸 Better visibility for your contentTaller posts take up more vertical space, which means your promotions, eye health tips, and new arrivals have a better chance of grabbing attention as users scroll.

🧠 More storytelling potentialWith more visual room to work with, you can highlight more product features—think progressive lens benefits, frame details, or before-and-after dry eye treatments.

💼 Time to update your content strategyIf your practice’s social media content is still designed for the classic square format, now’s the time to rethink layouts, image crops, and design templates.

Quick Tips to Adjust:

• Use the full 4:5 portrait format for feed posts to maximize real estate.

• Center key visuals and text so nothing gets cut off in the profile grid preview.

• Audit your older posts—some may look awkward in the new format and could be archived or updated.

Why It Matters

Instagram continues to be a top platform for discovering local services—including eye care. Whether you're promoting an eyewear sale, a back-to-school vision check, or simply sharing behind-the-scenes content, adapting to these changes helps keep your brand looking professional and polished.

👓 Ready to Refresh Your Instagram Strategy?

We can help! From creating high-impact, vertically-optimized visuals to managing your content calendar, we help eye care professionals grow their presence on Instagram and beyond.

📩 Let’s chat about updating your social strategy—get in touch today!

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