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Boosted Posts vs. Facebook Ads: Which One Offers Better Results?

As a Senior Marketing Manager & Supervisor of Digital Marketing here at DONE4YOU Marketing, one of my primary responsibilities is to help our eye care clients achieve their digital marketing goals.

Social media platforms like Facebook and Instagram have become essential tools for eye care practices to reach their goals. Facebook offers two primary ways to advertise on their platform: Facebook ads and Facebook boosts. Let's look at the ROI (Return on Investment) for Facebook ads vs. Facebook boosts from a digital manager's standpoint.

Facebook Ads

Facebook ads are advertisements that we create for our eye care clients and target to specific audiences on Facebook. These ads appear in users' newsfeeds, stories, and other areas of the platform. Facebook ads are highly customizable, allowing us to choose our eye care clients target audience based on a variety of demographics, interests, behaviors, and more.

The ROI for Facebook ads can vary depending on several factors, including the target audience, the type of ad, and the campaign objective. However, in general, Facebook ads tend to have a higher ROI compared to Facebook boosts. This is because Facebook ads are more customizable, allowing us to target our eye care clients ideal audience more effectively. Additionally, Facebook ads have a higher potential reach, as they can appear in various locations on the platform and target users based on specific actions they have taken on the platform.

Facebook Boosts

Facebook boosts are a simpler form of advertising on Facebook. Boosts allow us to take an existing post on our eye care clients Facebook business page and promote it to a larger audience. Boosted posts appear in users' newsfeeds and are identified with a "Sponsored" label.

While Facebook boosts are a quick and easy way to reach a larger audience, they have limitations compared to Facebook ads. Boosts have limited targeting options, and we cannot customize our eye care client's target audience to the same degree as with their Facebook ads. Additionally, boosted posts only appear in users' newsfeeds, which can limit their reach compared to Facebook ads.

The ROI for Facebook boosts can still be positive, but it tends to be lower compared to Facebook ads. Boosts are most effective when promoting a specific offer or event to an existing audience. For example, if your eye care practice has an upcoming promotion or event, a boosted post can help generate awareness and encourage users to take action.


When considering your digital marketing budget it is essential to

understand the differences between Facebook ads and Facebook boosts and how they impact the ROI for your eye care practice. While Facebook boosts can be an effective way to quickly promote a post to a larger audience, they have limitations compared to Facebook ads. Facebook ads offer greater customization and potential reach, making them more effective for eye care practices looking to achieve specific marketing objectives. i.e.. Schedule an appt

Ultimately, the decision between Facebook ads and Facebook boosts will depend on your eye care practice's specific goals and budget. However, as a general rule, if you want to achieve a higher ROI on your Facebook advertising efforts, Facebook ads are the way to go.

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